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Increasing regulations and technology changes brought on by the growing privacy movement are creating a significant challenge to healthcare provider (HCP) digital engagement. As marketers plan ahead and look to future-proof their strategies, adoption of a scalable HCP consent framework will be the foundation for 1:1 digital engagement.
Wei Han Frank Lin
VP Digital Enablement, DMD, an IQVIA business
David Reim
Senior Director Digital Engagement, DMD, an IQVIA business