Since Google's 2020 announcement of its intentions to deprecate third-party cookies, the digital advertising world has been bracing, and preparing for, the "cookieless future." During this webinar, we'll discuss the current state of the digital advertising industry's preparations to confront the cookieless future and what marketers need to know about navigating this new world of cookieless first-party data driven HCP marketing.

Key takeaways:

• How did we find ourselves on the precipice of a "cookieless future"?
• What are the most recent developments in how to plan for, and navigate, this new cookieless world?
• What are the implications for digital advertisers and marketers?

Speakers:

Matthew Raggard
Sr Director, Software Development, IQVIA

Krishna Boppana
Director, Software Development, IQVIA

Jerrad Rickard
Vice President and Email Product Lead, IQVIA