An emerging biopharma (EBP) company with a focus on neurological disorders engaged with IQVIA and IQ20/20 in mid-2019 to prepare for the U.S. launch of its first product. The company — which lacked an internal operational infrastructure for sales and data analytics — sought IQVIA's support to deliver a business-focused analytics solution that provides actionable insights and a single version of truth to diverse user personas. Read the case study to learn how IQVIA applied its deep business intelligence expertise to deliver a solution that provided meaningful information for all personas, creating a strong partnership to drive business growth.
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