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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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As a global community, IQVIA continuously invests and commits to advancing human health.
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Infographic
HCPs are Subscribing to Ad-Supported Streaming Television Services
Apr 05, 2022
- Locations
- United States
- HCPs are Subscribing to Ad-Supported Streaming Television Services
For this infographic, we surveyed Physicians, Physician Assistants, and Nurse Practitioners from our industry-leading healthcare professional (HCP) database to learn how streaming TV services are being consumed in their households. Respondents indicated which services they subscribe to, whether those services are commercial free or ad-supported, how often they're seeing healthcare industry advertisements on streaming TV, and more.