HCP Targeting and Segmentation
Targeting done right.
Using predictive analytics and machine learning, IQVIA can identify providers most likely to be interested in your brand, and the optimal time for engagement.
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
SOLUTIONS
Research & Development
Real World Evidence
Commercialization
Safety & Regulatory Compliance
Technologies
LIFE SCIENCE SEGMENTS
Pharmaceutical Manufacturers
Emerging Biopharma
Consumer Health
MedTech
Generics
HEALTHCARE SEGMENTS
Information Partner Services
Financial Institutions
Public Health and Government
Patient Associations
Payers
Providers
THERAPEUTIC AREAS
Cardiovascular
Cell and Gene Therapy
Central Nervous System
GI & Hepatology
Infectious Diseases and Vaccines
Oncology
Pediatrics
Rare Diseases
View All
Impacting People's Lives
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Real World & Health Data Sets (desc)
Medical Affairs
Medical Affairs (desc)
Health Data Apps & AI
Health Data Apps & AI (desc)
Health Data Transformation
Health Data Transformation (desc)
Study Design
Study Design (desc)
Evidence Networks
Evidence Networks (desc)
Health Economics & Value
Health Economics & Value (desc)
Regulatory and Safety
Regulatory and Safety (desc)
Natural Language Processing
Natural Language Processing (desc)
Real World Evidence Library
Real World Evidence Library (desc)
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
COVID-19 & Commercialization
COVID-19 & Commercialization (desc)
Launch Strategy & Management
Launch Strategy & Management (desc)
Brand Strategy & Management
Brand Strategy & Management (desc)
Pricing & Market Access
Pricing & Market Access (desc)
Healthcare Professional Engagement
Healthcare Professional Engagement (desc)
Patient Engagement
Patient Engagement (desc)
Promotional Strategy
Promotional Strategy (desc)
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
Orchestrated Clinical Trials (desc)
Enterprise Information Management
Enterprise Information Management (desc)
Performance Management & Insights
Performance Management & Insights (desc)
Provider Reference Data Network
Provider Reference Data Network (desc)
Customer Engagement
Customer Engagement (desc)
Safety, Regulatory, Quality Compliance
Safety, Regulatory, Quality Compliance (desc)
Developer
Developer (desc)
Partner Programs
Partner Programs (desc)
Technology Insights
Technology Insights (desc)
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite
Site Suite
Patient Engagement Suite
Trial Management Suite
Clinical Data Analytics Suite
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Performance Management & Insights
Brand Strategy & Management
Customer Engagement
Pricing & Market Access
COMPLIANCE, SAFETY, REG PRODUCTS
Commercial Compliance
Regulatory Compliance
Quality Compliance
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Data Profiling
Patient Profiling
HCP Profiling
Market Profiling
Health Data Transformation
Natural Language Processing
CASE STUDY
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
Break through the noise of big data
As sales forces shrink and become more specialized, precise targeting is essential. Providers, in turn, are expecting more relevant messages, information and even decision support.
Being able to target messages, timing and channels lets you get the most out of skilled people, and integrate digital engagement channels in ways that move the needle -- and move your business forward.
IQVIA is using predictive analytics, powered by machine learning, to cut through unnecessary information to find key patterns, helping you be more agile, and more effective.
- Which patients have the highest need for your therapy?
- Which doctors are most likely to prescribe?
- How can you mitigate risks of adherence issues?
- Which communications channels will be most effective?
A more modern approach
In the past, commercial teams sent mass messages, using only prescribing records as a guide. Today, IQVIA's algorithms take a multi-source approach, using patient base, professional associations, and prior prescribing behavior to identify likely prescribers.
Accuracy matters
Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 700 experienced researchers with country-specific knowledge. In fact, there are 1.5 million updates each month. OneKey gives you the facts about:
- Who is driving treatment paths and decisions with current information on official structures, positions and roles
- How professionals and organizations are affiliated with one another
- What you need to know, with 250+ attributes and a harmonized view of HCPs and HCOs.
- OneKey is also compliant with regulations on data privacy and changing formats of local healthcare delivery environments. And it’s optimized for integration with APIs accessible anytime, anywhere – to your team or ours.
The data behind the insights
By integrating longitudinal, non-identified, patient-level data with OneKey provider data, we can help customers make better resourcing decisions, from where to deploy sales teams to how to adjust quickly to market changes.
By mining global healthcare data sets, machine learning algorithms can identify which physicians in a community are most likely to prescribe a treatment based on their practice makeup, network, prescribing behavior, and lifetime prescribing value.
IQVIA White Paper: Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success
Our latest thinking on leveraging AI/ML
CASE STUDY
Improving Patient Identification 95x with AI-Powered Modeling
See how IQVIA leveraged our AI and ML algorithms to help identify high-value HCPs with speed and accuracy
Case study
AI Case Study – How IQVIA Increased Target Patient Identification 15X
AI-powered modeling increased precision of patient identification by 15x and HCP linkage precision by 10x
Case study
AI-Powered Modeling Finds Potentially Non-Adherent Patients for Outreach
Precise linkage of over 900 potentially non-adherent patients to HCPs streamlined outreach efforts
CASE STUDY
Increasing Therapy Starts Though AI-Powered Precise Patient Identification
In this client case study, AI-powered patient identification increased therapy starts by 27% within just 5 months
CASE STUDY
Precise HCP Segmentation Raised Patient Identification 16x
See how an IQVIA AI-powered predictive model improved patient identification by 16x while finding high value physicians
Case Study
Advanced patient finding and disease modeling
Finding the right real-world patient populations for treatment and product research becomes more challenging, and more competitive, every day.
CASE STUDY
Dynamic HCP Profiling and Targeting
Harness the power of RWD assets and our extensive AI and Machine Learning expertise to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.
Case Study
Optimizing Pharmaceutical Sales Force Effectiveness
Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
White paper
Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success
Read about how US pharma companies are harnessing AI and machine learning, rich real world data, and deep pharma knowledge to increase sales and reduce overhead.
White paper
Using AI & Machine Learning To Drive Commercial Success in the EU
Learn how AI/ML capabilities are strengthening sales and marketing strategies and helping to drive commercial success, all within the guidelines of GDPR and realities of diverse data sets.
Prev
Next
Leveraging AI outside the US is markedly different than using it in the US because of the great variance of non-standard data sets that exist in different countries.
Related solutions
Promotional Strategy
Maximize the value of your brand with personalized, precise, and efficient communications.
Salesforce Optimization
Innovative AI and machine learning methods to manage, measure and support your sales team – from determining the right size and structure to monitoring effectiveness.
Multichannel Marketing
Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.