Many medical device customers are asking what steps they can take to expand therapy awareness and grow their patient referral base. In order to meet these and other brand objectives, companies need to consider new approaches to healthcare provider (HCP) engagement.

• Uncover novel approaches to optimize sales and education roles which are driving changes in how medical device companies approach their providers
• Learn tips to improve sales force effectiveness and create digitally savvy, agile customer engagement teams to support next best action and HCP preferred messaging
• Discover how changes in go-to-market roles increase value creation and help prioritize field-based activities

Key speakers

Todd Francis
Sr. Director & GM, Commercial Field Solutions, IQVIA

Alex Kondo
Sr. Director of Sales, US MedTech, IQVIA

Don Seitzinger
Sr. Director, Medical Sales, IQVIA