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Learn MoreYour world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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LEARN MOREJuly’s Master Class webinar takes a look at considerations for market access teams given the introduction of the EU Health Technology Assessment (HTA) process.
Key learnings:
Debjani Rao
Sr. Principal, Value & Access Strategy Consulting, IQVIA
Rebecca Coady
Principal, Value & Payer Evidence Strategy Consulting, IQVIA
