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Impacting People's Lives
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
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Health Economics & Value
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Real World Evidence Library
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
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The IQVIA difference
CLINICAL PRODUCTS
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IQVIA Vigilance Platform
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BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
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Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
White Paper
Commercial forecasting in a time of crisis
How to manage unprecedented volatility, uncertainty, complexity and ambiguity (VUCA) with a new approach to forecasting
Oct 07, 2020
- Library
- Commercial forecasting in a time of crisis
COVID-19 has uncovered a big problem in the pharmaceutical marketplace: traditional commercial forecasting methods can't adapt fast enough in times of rapid change. Today, forecasters are overwhelmed by constantly shifting information and a barrage of new questions from senior leaders. But with the right approach, forecasters can become a pharma company's "first responders", helping their company understand the shifting marketplace to act decisively. Read our latest whitepaper to learn more
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