Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
A global specialty pharmaceutical company based in the United Kingdom had ambitious growth plans to institute a comprehensive omni-channel sales strategy, but the unanticipated limitation of physical access from COVID-19 was preventing reps from connecting with their customers. As an emerging pharma company, they had incurred an initially steep drop off in HCP details after global restrictions were mandated. The customer needed to quickly address these constraints so their commercial teams could resume engagements through a new remote channel.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Empower HCPs with on-demand access to digital services and compliant, personalized resources.
An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.
Connect data across your organization with master data management and data warehouse capabilities, and transform the way you make business decisions.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.