Addressing the global reality of the impact of COVID-19 is the most significant challenge the Life Sciences industry has faced in recent history.

Commercially, with its historic reliance on in-person sales interactions with healthcare professionals (HCPs), our industry is particularly affected by the restrictions necessary to control transmission.

The uncertainty associated with the current phase therefore requires agile decision-making and fluid approaches to sales activity that can be easily adapt country by country as the situation changes.

With more than 500 field-based teams projects across the globe and first-hand experience, our recent research on HCP engagement reinforces the value of personal interactions and identifies the customer experience as a key driver for positive outcomes.

In this live webinar, IQVIA’s experts will share our latest insights for promotional activities in 2021 and beyond.