Artificial Intelligence and Machine Learning are making progress in applications in healthcare. The ways AIML can be used in commercial excellence in pharmaceutical companies are rapidly evolving. This webinar highlights a number of the potential AIML applications and shares the learnings of readying local affiliates of pharmaceutical companies for commercial excellence using AI/ML.

In this webinar, you will learn about:

• AI/ML in Multi-Channel Management: Are You Capturing the Right Data in the Right Way?
  Matt Jones, Manager, Global Consulting Services, demonstrates how AI/ML tools can improve the return on your promotional investments by optimizing your allocations and adjusting to changing market conditions.
• Multi-Channel Management: Pitfalls and Best Practices
  Rutger Gerritsen, Head of Innovation and Portfolio Management at IQVIA, shares insights and "lessons learned" from our work with local pharmaceutical affiliates in determining the best promotional mix.
• AI/ML Readiness Scan: Is Your Organization Ready for Best-in-Class Implementation across Functions?
  Ashley Pitcher, EMEA Lead Predictive Analytics and Genomics at IQVIA, showcases best-in-class implementations of AI/ML and explains how you can benchmark your organization's AI/ML maturity against your peers.