Hospitals, networks, and other institutions are increasingly important in the strategies of innovative medicine and medical technology companies. In this webinar three speakers will cover how insights from AI/ML can support your account-based strategy. This webinar is relevant for anyone interested in sales and account management, Business Intelligence and Marketing.

Topics that will be covered during this webinar:

• Mapping the hospital patient population using advanced modelling.
  Speaker: Kelly Mulder, Engagement Manager & AI/ML Lead, IQVIA
  Understanding the patient population within hospitals is of key importance for a relevant account-based strategy; getting these insights is not always straightforward. In this presentation, Kelly Mulder shares how the use of multiple data sources and modelling techniques can provide the critical input for account strategies.
• Using NLP to support hospital reputation management through patient perception.
  The voice of the patient is strong and very influential in the strategy of a hospital. Helen Xiong, Senior Consultant and Patient Support Lead within IQVIA Netherlands, shares how IQVIA uses Natural Language Processing to capture the perception of the patient about specific hospital departments. The presentation will also share how this information is used by innovative medicine companies to add value in collaborations with hospitals.
  Lastly, we will discuss the Next Best Action: discover how AI/ML can support your account strategy by recommending the Next Best Action with your key target groups.