Measure impact, capture insights, and engage with precision using the best selections of BI tools

With physicians' attention and availability under duress, pharma commercial strategists can't afford to miss the right moment to build meaningful connections with physicians. In today's constantly evolving customer engagement journey, the challenge now is to provide valuable and relevant experiences based on meaningful touchpoints. To accomplish true omnichannel HCP experiences, a crucial aspect of NBA programs is to harmonize data understanding, governance, domain expertise, and the most impactful suggestions in order to drive precision HCP engagement.

Hear and interact with industry experts as they share business-critical learning on how to govern engagement and analytics tools to drive best practices.

• Align current solutions with long-term strategic goals (pre- vs. post-launch) to prioritize customer relationship building
• Translate personalized data into scalable insights to obtain full ROI on business intelligence tools
• Integrate omnichannel insights to drive a predictive model that allows relevant experience delivery
• Develop a solid technology infrastructure to empower field teams and push sustainable development forward

Register to learn how optimized Next Best Action tools and value-centric HCP engagement can make a difference for your brand.

Speakers

Gareth Dabbs
Global Technology Product Strategy Head, Iqvia

Inna Glozman
Executive Director, Cardiorenal Insights and Analytics. Bayer

Igor Rudychev
Vice President of Enterprise Analytics, Horizon

Enrique Galicia
Global Marketing & Launch Excellence Director, Ipsen

Michael Hicks
Executive Director Predictive Analytics Solutions, Novartis