In the 2022 Gartner® Market Guide for CRM in Life Sciences, Gartner VP Analyst Animesh Gandhi surveyed the current CRM market, identifying key successes and the critical functionality required to drive business effectiveness and agility. This Executive Brief explores the five Key Findings from the Market Guide that companies should consider when evaluating a CRM platform to drive commercial success on a new playing field.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
