Their Finest Hour: Medical Affairs in a Disrupted World

Medical affairs has been on a transformative journey. It was originally set up as a supporting function separate from commercial to provide scientific information about pharmaceutical products in response to enquiries from healthcare professionals and to address unsolicited off-label questions in a compliant manner.

Driven by recent macro-trends, spanning the shift to specialty care and increasingly complex therapies, a changing stakeholder landscape with a broader set of relevant stakeholders beyond prescribers, a higher evidence burden and more stringent compliance requirements, the role of medical affairs has dramatically evolved.

Medical affairs has now emerged as a critical capability and strategic differentiator for biopharmaceutical companies today.

Commercialization

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Healthcare Professional Engagement

Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.

Medical Affairs

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