Choose a Region
Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Central America and Caribbean Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
Americas
Europe, Middle East & Africa
Asia Pacific
Solutions Products Innovations Insights About Careers
SOLUTIONS
Research & Development Real World Evidence Commercialization Safety & Regulatory Compliance Technologies
LIFE SCIENCE SEGMENTS
Consumer Health Emerging Biopharma Generics MedTech Pharmaceutical Manufacturers
HEALTHCARE SEGMENTS
Information Partner Services Financial Institutions Global Health Government Patient Associations Payers Providers
THERAPEUTIC AREAS
Cardiovascular Cell & Gene Therapy Central Nervous System GI & Hepatology Infectious Diseases & Vaccines Oncology & Hematology Pediatrics Rare Diseases View All
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Clinical Trials
Test description
Functional Services
Patient & Site Centric Solutions
Consulting
Therapeutic Expertise
Global Laboratories
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Medical Affairs
IQVIA Health Communications Group
Health Data Apps & AI
Health Data Transformation
Study Design
Evidence Networks
Health Economics & Value
Regulatory and Safety
Natural Language Processing
Real World Evidence Library
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Launch Strategy and Management
Commercial Analytics & Consulting
Commercial Engagement Services
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Regulatory Compliance
Quality Compliance
Medical Information
Commercial Compliance
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
Customer Engagement
Commercial Compliance
Safety, Regulatory, Quality Compliance
Developer
Partner Programs
Technology Insights
The IQVIA difference
The IQVIA difference
The IQVIA difference
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite Grant Plan Site Suite Clinical Trial Payments Investigator Site Portal One Home for Sites Patient Engagement Suite Electronic Clinical Outcome Assessment (eCOA) Interactive Response Technology (IRT) Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management Launch Strategy & Management Pricing & Market Access Brand Strategy & Management Promotional Engagement Performance Management & Insights Orchestrated Analytics Next Best Action Customer Engagement (OCE) Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform Commercial Compliance Regulatory Compliance RIM Smart Quality Compliance SmartSolve eQMS Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Health Data Apps & AI Analytics Research Accelerator​ Expert Ecosystem​ AI Patient & HCP Profiling- Commercial AI Patient & Provider Profiling- Med Affairs​ AI Patient & HCP Profiling- Healthcare​ Natural Language Processing Market Access Insights Direct-to-Patient Research
CASE STUDY
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
INSTITUTE REPORT
Global Trends in R&D 2025
READ MORE
EMEA Insights
IQVIA thought leadership with a focus on EMEA.
Learn more
WHITE PAPER
DCTs Deliver Big ROI
LEARN MORE
WHITE PAPER
Capturing value at scale: The $4 billion RWE imperative
LEARN MORE
FEATURED INNOVATIONS
IQVIA Connected Intelligence™ IQVIA Healthcare-grade AI® Human Data Science Cloud IQVIA Innovation Hub Decentralized Trials Patient Experience Solutions with Apple devices
WHO WE ARE
Our Story Our Impact Commitment to Global Health Code of Conduct Sustainability Privacy Executive Team
NEWS & RESOURCES
News Events & Webinars Industry Analyst Reports COVID-19 Resources Our Locations
INVESTOR RELATIONS
Visit our investor relations site for more information.
LEARN MORE
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
IQVIA Careers
Overview Our Company Culture Benefits Life at IQVIA Blog
Featured Careers
Clinical Research Technology & Analytics Consulting Interns Clinical Research Associates AI & Machine Learning
Stay Connected
Global Talent Network IQVIA Alumni Network View Open Roles
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Central America and Caribbean Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
Americas
Europe, Middle East & Africa
Asia Pacific
Solutions Products Innovations Insights About Careers
Main
SOLUTIONS
Research & Development
Real World Evidence
Commercialization
Safety & Regulatory Compliance
Technologies
LIFE SCIENCE SEGMENTS
Consumer Health
Emerging Biopharma
Generics
MedTech
Pharmaceutical Manufacturers
HEALTHCARE SEGMENTS
Information Partner Services
Financial Institutions
Global Health
Government
Patient Associations
Payers
Providers
THERAPEUTIC AREAS
Cardiovascular
Cell & Gene Therapy
Central Nervous System
GI & Hepatology
Infectious Diseases & Vaccines
Oncology & Hematology
Pediatrics
Rare Diseases
View All
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Clinical Trials
Test description
Functional Services
Patient & Site Centric Solutions
Consulting
Therapeutic Expertise
Global Laboratories
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Medical Affairs
IQVIA Health Communications Group
Health Data Apps & AI
Health Data Transformation
Study Design
Evidence Networks
Health Economics & Value
Regulatory and Safety
Natural Language Processing
Real World Evidence Library
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Launch Strategy and Management
Commercial Analytics & Consulting
Commercial Engagement Services
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Regulatory Compliance
Quality Compliance
Medical Information
Commercial Compliance
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
Customer Engagement
Commercial Compliance
Safety, Regulatory, Quality Compliance
Developer
Partner Programs
Technology Insights
Main
CLINICAL PRODUCTS
Planning Suite Grant Plan Site Suite Clinical Trial Payments Investigator Site Portal One Home for Sites Patient Engagement Suite Electronic Clinical Outcome Assessment (eCOA) Interactive Response Technology (IRT) Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management Launch Strategy & Management Pricing & Market Access Brand Strategy & Management Promotional Engagement Performance Management & Insights Orchestrated Analytics Next Best Action Customer Engagement (OCE) Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform Commercial Compliance Regulatory Compliance RIM Smart Quality Compliance SmartSolve eQMS Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Health Data Apps & AI Analytics Research Accelerator​ Expert Ecosystem​ AI Patient & HCP Profiling- Commercial AI Patient & Provider Profiling- Med Affairs​ AI Patient & HCP Profiling- Healthcare​ Natural Language Processing Market Access Insights Direct-to-Patient Research
CASE STUDY
Main
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
Main
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
INSTITUTE REPORT
Global Trends in R&D 2025
READ MORE
EMEA Insights
IQVIA thought leadership with a focus on EMEA.
Learn more
WHITE PAPER
DCTs Deliver Big ROI
LEARN MORE
WHITE PAPER
Capturing value at scale: The $4 billion RWE imperative
LEARN MORE
Main
FEATURED INNOVATIONS
IQVIA Connected Intelligence™
IQVIA Healthcare-grade AI®
Human Data Science Cloud
IQVIA Innovation Hub
Decentralized Trials
Patient Experience Solutions with Apple devices
WHO WE ARE
Our Story Our Impact Commitment to Global Health Code of Conduct Privacy Executive Team
NEWS & RESOURCES
News Events & Webinars Industry Analyst Reports COVID-19 Resources Our Locations
INVESTOR RELATIONS
Visit our investor relations site for more information.
LEARN MORE
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
Main
IQVIA Careers
Overview Our Company Culture Benefits Life at IQVIA Blog
Featured Careers
Clinical Research Technology & Analytics Consulting Interns Clinical Research Associates AI & Machine Learning
Stay Connected
Global Talent Network IQVIA Alumni Network View Open Roles
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Pricing

Zaawansowana statystycznie metodologia

Oferujemy połączenie umiejętności i doświadczeń polskiego zespołu konsultingowego, znającego specyfikę rynku, oraz globalnego zespołu Advanced Analytics, specjalizującego się w zaawansowanych analizach bazujących na big data, w tym ukierunkowanych na modelowanie cen. Posiadamy własną, zaawansowaną statystycznie metodologię pozwalającą na uzyskanie wyników o bardzo wysokiej jakości.
KONTAKT
Locations Poland Nasze usługi Usługi doradztwa i badań rynku Pricing

Optymalizacja cenowa opiera się na realnych danych pochodzących z największego panelu aptecznego w Polsce (ponad 6 800 aptek, >52% aptek w Polsce). Optymalizacja cenowa pozwala osiągnąć zamierzony wynik biznesowy, zrównoważyć oczekiwania pacjentów i firmy oraz zrozumieć zachowania konsumentów i ich wpływ na zapotrzebowanie produktów firmy.

W ramach projektów optymalizacji cenowej prowadzonych przez IQVIA realizujemy w szczególności:

  • Analizy dyspersji cenowej - analizy zmienności sprzedaży i cen w czasie, dyspersja z uwzględnieniem segmentów aptek, identyfikacją produktów konkurencyjnych
  • Optymalizacje cenowe - optymalizacja w dotychczasowych warunkach rynkowych, analiza preferencji w ramach danej marki, oszacowanie potencjalnego efektu biznesowego
  • Analizy scenariuszowe - analizy możliwych reakcji konkurencji, optymalizacja w warunkach konkurencyjnych, opracowanie wniosków i rekomendacji.
Contact Us