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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
How Medical Affairs Teams Can Optimize Their HCP Engagement Strategy
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May 2, 2023

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1:00pm - 2:00pm

Eastern

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Join our expert IQVIA faculty to learn how Medical Affairs organizations can improve and measure their provider engagement effectiveness, including appropriate coordination with Commercial colleagues.

Learning objectives:

  1. Identify and prioritize KOLs
  2. Benchmark your dashboard and KPIs against those of high-performing organizations
  3. Benchmark your maturity level of medical-commercial coordination against fully mature organizations

 

Speakers:

Dan Ganse
 Sr. Director and General Manager, Customer Engagement, IQVIA

Linda Traylor
 Sr. Principal, Medical Affairs, IQVIA

Ted Zobel
 Director, Sales Engineering, IQVIA

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