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"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Drive Provider Growth with Healthcare Analytics: Inform your business and marketing strategy
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October 17, 2023

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11:00am - 12:00pm

Eastern

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  • Drive Provider Growth with Healthcare Analytics: Inform your business and marketing strategy
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It’s increasingly important for patient care providers to have easy access to targeted geographic-level data for faster, better insights that inform business and marketing strategies and reduce the complexity of sourcing.

A combination of the largest, patient-centric, longitudinal medical and prescription claims data assets in the industry enables IQVIA to transform your analysis and decision making with a single source of truth.

Key takeaways:

  • Understand how to get a granular view of treatment event, referral, and disease burden trends in a specific market to identify the right specialty mix.
  • Discover how geographic-level data will help inform your market strategy to drive growth.
  • Learn how to generate insights to assess your share of market from patient treatment, provider supply, and loyalty data to pinpoint acquisition opportunities.

 

Speakers:

Aviva Zupancic
 Principal, Healthcare Technology, IQVIA

Jason Fass
 Senior Director, Healthcare Offering Management, IQVIA

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