As a leading healthcare marketing platform aiming to create individualized experiences for HCP audiences from a clinical perspective, BioPharm Communications knew they would benefit from expanding their programmatic reach to additional endemic placements for more preferred content consumption. Their channel mix includes email, print, paid social, and traditional programmatic media. In a campaign for a heart disease medication, BioPharm Communications tapped into IQVIA's premium Endemic Marketplace, delivering priority access to top medical publisher inventory.

The goal was to improve reach, media engagement, and real-world impact attributed to serving ads to physicians who were traditionally not found on the open internet. Leveraging contextually relevant healthcare websites provides a more educational and tailored experience for users, without feeling overly promotional with brand messaging, which leads to more prescription writing, diagnoses, referrals, and overall better patient outcomes.