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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Fact Sheet
IQVIA HCP Omnichannel Navigator: A Platform for Making Smarter HCP Marketing Decisions
Maximize the reach and efficacy of healthcare professional (HCP) omnichannel marketing campaigns
Apr 05, 2022
  • Locations
  • United States
  • IQVIA HCP Omnichannel Navigator: A Platform for Making Smarter HCP Marketing Decisions

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IQVIA HCP Omnichannel Navigator is a novel media optimization platform that organizes and visualizes the information needed to make informed decisions about HCP digital marketing and media spend. With IQVIA HCP Omnichannel Navigator, teams gain access to market- leading, privacy-safe HCP campaign data that is presented in a personalized and user-friendly interface, allowing stakeholders across multiple organizations to make quick investment pivots and maximize ROI.

IQVIA HCP Omnichannel Navigator is a unique, industry-leading HCP media optimization solution that provides unparalleled insight into digital campaign reach and performance.

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