ORCHESTRATED ANALYTICS

Maximize Commercial Brand Potential

Maximizing your brand’s market potential requires decision intelligence powered by advanced analytics and AI that can deliver actionable, near real-time insights to keep up with the changing landscape.

Backed by IQVIA’s industry-leading data and infrastructure, IQVIA Orchestrated Analytics (OA) is a suite of commercial applications that can help you realize your brand’s full potential through opportunity identification and strategic recalibration.

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Solutions IQVIA Technologies Performance Management and Insights Orchestrated Analytics

Proven Support for Brand Performance

IQVIA Orchestrated Analytics supports leading organizations from pre-launch through post-launch performance optimization. The solution provides accurate insights ranging from portfolio financial health, HCP engagement recommendations engine, contextual decision intelligence, and tools to plan and adjust incentive compensation and promotion mix optimization.

Leverage Connected Actionable Insights

Meet the highly-specialized analytical needs of commercial leaders

Life sciences companies are facing ever-increasing analytical challenges caused by the growing volume and diversity of data, managing complex ecosystems and supporting a wide range of decision-makers with timely and accurate insights.

Enabling fit-for-purpose Business Intelligence (BI) solutions can be costly and time-consuming, and generic tools are even more challenging to configure for highly-specialized needs of life sciences.

Flexible, scalable and agile responsiveness

With IQVIA’s deep understanding of the data, advanced analytics and transformative technology, Orchestrated Analytics offers functionality that meets diverse user needs. Our solutions are built in the cloud – for flexible, scalable and agile responsiveness to evolving business. Orchestrated Analytics provides:

Intuitive self-service and lower cost of ownership
Harmonized view of data for single source of truth
Embedded intelligence to drive Next Best Action
Speed and precision for superior insights
Persona-driven analytics support collaboration

IQVIA Orchestrated Analytics Modular Applications

Next Best Action

Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction

Personalization Hub

Personalized business intelligence tools for optimizing customer engagement and driving better brand performance

Incentive 360

Deliver personalized relevant messages at the optimal time through their preferred communication channel

Integrated Data Platform

Integrate, unify and standardize data to enable insights and analytics across the enterprise

Omnichannel Navigator - US Only

Maximize ROI with this user-friendly media optimization platform that delivers unprecedented visibility into campaign performance, partner and channel insights, and promotional impact.

Gross to Net – US Only

Meet industry challenges of shrinking profit margins by leveraging the most accurate and optimized gross-to-net methodologies.

KPI LIBRARY

Technology is enabling RWE breakthroughs

KPI Library is the dynamic reporting layer within OA that provides users with pre-configured, extendible and connected persona-based solutions.

Guided analytics and persona-based visualizations empower end users to make faster, better, and more informed decisions for their tailored needs.

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Discover Orchestrated Analytics

Experience the powerful business intelligence solution for life sciences that provides connected actionable insights to diverse user personas as well as timely and meaningful information for better, faster decision-making across the organization.

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ORCHESTRATED ANALYTICS DEMO VIDEO

OA Modular and Interoperable Applications

ANNOUNCEMENT

Snowflake Selects IQVIA as Global Leader in New Report

The 2023 Modern Marketing Data Stack Report by Snowflake evaluated over 8000+ Snowflake customers as of April 2023. The Modern Marketing Data Stack Report is a summary of a comprehensive year-long analysis of the data tools, applications, technologies and processes that organizations are leveraging in their marketing data stacks.

We are thrilled that Snowflake named IQVIA as the Health marketplace leader in the category of Measurement & Attribution. Click below for more details in our latest blog.

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Orchestrated Analytics for Brand

The market is getting more and more complex. Brand Managers and supporting Brand teams, require efficient and intuitive self-service capabilities to source, manage and draw insights from their brand’s performance. Brand Managers and Launch teams need the ability to easily share insights with key stakeholders involved in managing the brand aligned on product performance, monitoring market dynamics and improve speed to insights while reducing internal coordination delays.

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ANNOUNCEMENT

IQVIA’s Next Best Action Solution is Honored in the 2023 Stevie Awards

We are proud to announce that IQVIA Next Best Action won a Stevie Award in the Big Data Solutions Category! This award recognizes the platform’s ability to help commercial teams precisely target high-value HCPs and engagement with embedded intelligence and actionable insights.

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Announcement

IQVIA named highest-positioned Leader by Everest Group

The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.

IQVIA was the highest-scoring provider named in the Leader category.

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OCE+ improves engagement to drive sales growth

See how a midsize pharma optimized field force execution by adopting IQVIA OCE+ to improve HCP engagement and drive sales growth. With OCE+, the team could access the right information at any time to take prompt action to improve weekly call planning, execution, and expanded email engagements.

The client realized an immediate sales uplift shortly after deploying, driving higher sales growth across both high and low volume customers – with adoption over 80% by week four. Explore how IQVIA OCE+ delivered contextually driven AI/ML insights to improve field force digital coordination and optimize in-person touchpoints.

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ORCHESTRATED ANALYTICS