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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Clinical Trials
Test description
Functional Services
Functional Services Functional Services Functional Services Functional Services
Patient & Site Centric Solutions
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result?
Consulting
Therapeutic Expertise
Global Laboratories
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Medical Affairs
IQVIA Health Communications Group
Health Data Apps & AI
Health Data Transformation
Study Design
Evidence Networks
Health Economics & Value
Regulatory and Safety
Natural Language Processing
Real World Evidence Library
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Launch Strategy and Management
Commercial Analytics & Consulting
Commercial Engagement Services
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Regulatory Compliance
Quality Compliance
Medical Information
Commercial Compliance
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
Customer Engagement
Commercial Compliance
Safety, Regulatory, Quality Compliance
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Partner Programs
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Advance your patient engagement strategy
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement Overview
Commercial Engagement Solutions
Commercial Patient Engagement Suite
eCOA
Clinical Outcome Assessment (COA) instrument library
Linguistic Validation
Patient-Centered Endpoints
Engagement Services (US)
Association Management
Recruitment
Journey Analytics
Patient Finder
Disease insights
Disease Registries
Treatment satisfaction
Advance your patient engagement strategy
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement Overview
Commercial Engagement Solutions
Commercial Patient Engagement Suite
eCOA
Clinical Outcome Assessment (COA) instrument library
Linguistic Validation
Patient-Centered Endpoints
Engagement Services (US)
Association Management
Recruitment
Journey Analytics
Patient Finder
Disease insights
Disease Registries
Treatment satisfaction
The IQVIA difference
IQVIA Connected Intelligence™
IQVIA Healthcare-grade AI™
Making an Impact
CLINICAL PRODUCTS
Planning Suite Grant Plan Site Suite Clinical Trial Payments Investigator Site Portal One Home for Sites Patient Engagement Suite Electronic Clinical Outcome Assessment (eCOA) Interactive Response Technology (IRT) Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management Launch Strategy & Management Pricing & Market Access Brand Strategy & Management Promotional Engagement Performance Management & Insights Orchestrated Analytics Next Best Action Customer Engagement (OCE) Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform Commercial Compliance Regulatory Compliance RIM Smart Quality Compliance SmartSolve eQMS Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Health Data Apps & AI Analytics Research Accelerator​ Expert Ecosystem​ AI Patient & HCP Profiling- Commercial AI Patient & Provider Profiling- Med Affairs​ AI Patient & HCP Profiling- Healthcare​ Natural Language Processing Market Access Insights Direct-to-Patient Research
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
INSTITUTE REPORT
Global Trends in R&D 2025
READ MORE
EMEA Insights
IQVIA thought leadership with a focus on EMEA.
Learn more
WHITE PAPER
DCTs Deliver Big ROI
LEARN MORE
WHITE PAPER
Capturing value at scale: The $4 billion RWE imperative
LEARN MORE
Investor
Connected Intelligence AI and Machine Learning
WHO WE ARE
Our Story Our Impact Commitment to Global Health Code of Conduct Privacy Executive Team
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WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Central America and Caribbean Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
Americas
Europe, Middle East & Africa
Asia Pacific
Solutions Products Innovations Insights About Careers
Main
Search
SOLUTIONS
Research & Development
Real World Evidence
Commercialization
Safety & Regulatory Compliance
Technologies
LIFE SCIENCE SEGMENTS
Patient Engagement
Consumer Health Emerging Biopharma Generics Pharmaceutical Manufacturers
HEALTHCARE SEGMENTS
Patient Engagement
Information Partner Services Financial Institutions Global Health Government Patient Associations Payers Providers
THERAPEUTIC AREAS
Description and link goes here Description and link goes here Description and link goes here Description and link goes here
LEARN MORE
THERAPEUTIC AREAS
Cardiovascular Cell & Gene Therapy Central Nervous System GI & Hepatology Infectious Diseases & Vaccines Oncology & Hematology Pediatrics Rare Diseases View All
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Clinical Trials
Test description
Functional Services
Functional Services Functional Services Functional Services Functional Services
Patient & Site Centric Solutions
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result?
Consulting
Therapeutic Expertise
Global Laboratories
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Medical Affairs
IQVIA Health Communications Group
Health Data Apps & AI
Health Data Transformation
Study Design
Evidence Networks
Health Economics & Value
Regulatory and Safety
Natural Language Processing
Real World Evidence Library
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Launch Strategy and Management
Commercial Analytics & Consulting
Commercial Engagement Services
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Regulatory Compliance
Quality Compliance
Medical Information
Commercial Compliance
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
Customer Engagement
Commercial Compliance
Safety, Regulatory, Quality Compliance
Developer
Partner Programs
Technology Insights
Advance your patient engagement strategy
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement Overview
Commercial Engagement Solutions
Commercial Patient Engagement Suite
eCOA
Clinical Outcome Assessment (COA) instrument library
Linguistic Validation
Patient-Centered Endpoints
Engagement Services (US)
Association Management
Recruitment
Journey Analytics
Patient Finder
Disease insights
Disease Registries
Treatment satisfaction
Advance your patient engagement strategy
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement Overview
Commercial Engagement Solutions
Commercial Patient Engagement Suite
eCOA
Clinical Outcome Assessment (COA) instrument library
Linguistic Validation
Patient-Centered Endpoints
Engagement Services (US)
Association Management
Recruitment
Journey Analytics
Patient Finder
Disease insights
Disease Registries
Treatment satisfaction
The IQVIA difference
IQVIA Connected Intelligence™
IQVIA Healthcare-grade AI™
Making an Impact
Main
CLINICAL PRODUCTS
Planning Suite Grant Plan Site Suite Clinical Trial Payments Investigator Site Portal One Home for Sites Patient Engagement Suite Electronic Clinical Outcome Assessment (eCOA) Interactive Response Technology (IRT) Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management Launch Strategy & Management Pricing & Market Access Brand Strategy & Management Promotional Engagement Performance Management & Insights Orchestrated Analytics Next Best Action Customer Engagement (OCE) Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform Commercial Compliance Regulatory Compliance RIM Smart Quality Compliance SmartSolve eQMS Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Health Data Apps & AI Analytics Research Accelerator​ Expert Ecosystem​ AI Patient & HCP Profiling- Commercial AI Patient & Provider Profiling- Med Affairs​ AI Patient & HCP Profiling- Healthcare​ Natural Language Processing Market Access Insights Direct-to-Patient Research
Main
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
Main
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
INSTITUTE REPORT
Global Trends in R&D 2025
READ MORE
EMEA Insights
IQVIA thought leadership with a focus on EMEA.
Learn more
WHITE PAPER
DCTs Deliver Big ROI
LEARN MORE
WHITE PAPER
Capturing value at scale: The $4 billion RWE imperative
LEARN MORE
Main
Investor
Connected Intelligence AI and Machine Learning
WHO WE ARE
Our Story Our Impact Commitment to Global Health Code of Conduct Privacy Executive Team
NEWS & RESOURCES
News Events & Webinars Industry Analyst Reports COVID-19 Resources Our Locations
INVESTOR RELATIONS
Visit our investor relations site for more information.
LEARN MORE
Main
IQVIA Careers
Overview Our Company Culture Benefits Life at IQVIA Blog
Featured Careers
Clinical Research Technology & Analytics Consulting Interns Clinical Research Associates AI & Machine Learning
Stay Connected
Global Talent Network IQVIA Alumni Network View Open Roles
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Search
Solution Brief
Maximize Your Engagement Strategies With Artificial Intelligence and Machine Learning
How AI, ML and advanced algorithms can enhance healthcare professional engagement, patient conversion and promotional activities
Aug 02, 2022
  • Library
  • Maximize Your Engagement Strategies With Artificial Intelligence and Machine Learning

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There are now an exponential number of ways to interact and engage with your target audiences. To make the most of the different channels, you need a data-enriched approach that enables you to develop a well-rounded view of targeted HCP preferences and patient journeys and optimal budget allocations. IQVIA Insights Engine has numerous solutions to help you reach your goals. Find out how they work.

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Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.

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Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.

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