There is no denying that the pandemic has changed commercial operations and accelerated digital transformation in life sciences. For most companies, it was a wake-up call of how fast conditions can change and how an agile, digitally-equipped workforce is not just a “nice-to-have,” but a must-have. Successful customer engagement now requires greater precision, speed and scale – and IQVIA was well-positioned for this change.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Empower HCPs with on-demand access to digital services and compliant, personalized resources.
An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
