Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.
In a post-COVID-19 world, HCP expectations have changed, and a new engagement paradigm has emerged. Once a predominantly push-based model, today’s digital evolution has shifted HCP engagement to a hybrid push-and-pull-based model across a diverse ecosystem of channels and stakeholders.
Commercial teams at pharma companies are turning to artificial intelligence to identify just-in-time actions that meet the precise needs of HCPs. Armed with deep insight into their preferences, digital and social patterns, and the right tools, teams are delivering highly relevant, personalized, and differentiating HCP journeys through flexible, predefined algorithms and analytics-driven recommendations embedded within workflows.
This white paper outlines how commercial teams are leveraging intelligence to:Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.