Commercial Services for Optimal Performance
Partner and Innovate for Optimal Performance
Segmenting physicians according to potential is the mainstay of targeting activities that can be performed in Belgium with a Targeting Best Practice exercise. However, over time the utility of even the best target list gradually erodes. We tracked the evolution of physician potential over a four-year period to investigate how the segments change, whether the pandemic has impacted this, and what market characteristics are associated with greater rates of turnover.
Partner and Innovate for Optimal Performance