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Optimizing Adoption and Building Trust in Outcomes
Today's life science companies consistently identify omnichannel orchestration, digital promotion, and better data as critical differentiators, prompting them to invest in deploying contextual and actionable insights.
The right AI/ML-driven Next Best program should:- Accelerate new opportunities for life science companies
- Quickly identify what channel mix works and why
- Become the "gold standard" when executed and managed well
In this webinar, we discuss key performance indicators (KPIs), measurement approaches, and benchmarks for successful AI/ML-driven Next Best programs that build trust and stakeholder buy-in leading to better adoption and results.
Speakers
Aleksandar Jevtic
Co-founder and CEO, TrustVector
Antonio Pregueiro
Vice President Life Sciences, Customer Engagement CoE, IQVIA
Sonja Petrović
Co-founder and Chief Scientific Officer (CSO), TrustVector
Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA