In a post-COVID-19 world, speaker programs are back to leading the way in channel effectiveness for driving positive outcomes.
Session highlights:
- Speaker programs are making a return in the post-Covid-19 world
- Speaker programs are a valuable channel, driving 3x the value of a rep detail
- Data and insights can optimize spend in the channel
- Measurement techniques can demonstrate value and inform strategy
Speakers:
Karen Villarreal
General Manager, Speaker Bureau and HCP Engagement, IQVIA
Tom Kirkpatrick
Lead, Speaker Bureau and HCP Engagement, IQVIA
