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As a global community, IQVIA continuously invests and commits to advancing human health.
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Case Study
Successful Product Promotion Through Multichannel Marketing in the Absence of Field Sales Support
May 15, 2018
- Locations
- United States
- MCM Product Promotion
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Case study detailing how the Multichannel Marketing (MCM) CoE helped a top 10 pharma company stabilize declining Rx trends for a 3rd tier brand. The MCM solution included:
- Engagement and Rx impact analysis
- Segment-level impact analysis
- Development of a new, segmented campaign
- Target audience expansion to key HCPs