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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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As a global community, IQVIA continuously invests and commits to advancing human health.
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Infographic
How to Battle the Big Squeeze
Navigating demand and margin pressures to improve your brand performance
Dec 15, 2021
- Locations
- United States
- How to Battle the Big Squeeze
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Demand and margin pressures, otherwise known as the big squeeze, can have a huge impact on your business, operations, and strategic decision making. IQVIA is well positioned to help you gain a better understanding of the pressures at play and apply the most up-to-date strategies to address them, so you can stay ahead of the game and protect your demand and margin.