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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
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Optimize Your Promotional Strategy with IQVIA's Omnichannel Marketing Solutions
Sep 02, 2020
- Locations
- United States
- Optimize Your Promotional Strategy With IQVIA's Omnichannel Marketing Solutions
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The industry is at a point where it is imperative for it to reach and engage customers while understanding the impact of promotional investment. As more channels emerge and the number of influences increases, the overall competition for customers' attention heightens. The ability to orchestrate, optimize, and personalize your omnichannel approach has never been more critical.