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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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WHITE PAPER
Pharmacy Engagement in the New Local Healthcare Ecosystem
May 18, 2023
- Locations
- United States
- Pharmacy Engagement in the New Local Healthcare Ecosystem
As the pharmaceutical industry continues to build out new commercial models, it is imperative to consider pharmacies and pharmacists as critical stakeholders. IQVIA explores ecosystem models for pharmaceutical manufacturers and the need for the industry to start thinking more "local" in the development of go-to-market strategies and pharmacy engagement plans.