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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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Case Study
Endemic Healthcare Professional Campaign Drives Powerful Prescription Lift
BioPharm Communications unlocked high-value and hard-to-find Healthcare Professionals (HCPs) with IQVIA's Endemic Marketplace, fueling a 30% lift in new prescriptions for a heart disease medication.
Jun 01, 2023

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As a leading healthcare marketing platform aiming to create individualized experiences for HCP audiences from a clinical perspective, BioPharm Communications knew they would benefit from expanding their programmatic reach to additional endemic placements for more preferred content consumption. Their channel mix includes email, print, paid social, and traditional programmatic media. In a campaign for a heart disease medication, BioPharm Communications tapped into IQVIA's premium Endemic Marketplace, delivering priority access to top medical publisher inventory.

The goal was to improve reach, media engagement, and real-world impact attributed to serving ads to physicians who were traditionally not found on the open internet. Leveraging contextually relevant healthcare websites provides a more educational and tailored experience for users, without feeling overly promotional with brand messaging, which leads to more prescription writing, diagnoses, referrals, and overall better patient outcomes.

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