Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Central America and Caribbean Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
Americas
Europe, Middle East & Africa
Asia Pacific
Solutions Products Insights About Careers
SOLUTIONS
Research & Development Real World Evidence Commercialization Safety & Regulatory Compliance Technologies
LIFE SCIENCE SEGMENTS
Pharmaceutical Manufacturers Emerging Biopharma Consumer Health MedTech Generics
HEALTHCARE SEGMENTS
Information Partner Services Financial Institutions Public Health and Government Patient Associations Payers Providers
THERAPEUTIC AREAS
Cardiovascular Cell and Gene Therapy Central Nervous System GI & Hepatology Infectious Diseases and Vaccines Oncology Pediatrics Rare Diseases View All
Impacting People's Lives
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Clinical Trials
Clinical Trials (desc)
Functional Services
Functional Services (desc)
Decentralized Trials
Decentralized Trials (desc)
Consulting
Consulting (desc)
Therapeutic Expertise
Therapeutic Expertise (desc)
Site and Investigators
Site and Investigators (desc)
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Real World & Health Data Sets (desc)
Medical Affairs
Medical Affairs (desc)
Health Data Apps & AI
Health Data Apps & AI (desc)
Health Data Transformation
Health Data Transformation (desc)
Study Design
Study Design (desc)
Evidence Networks
Evidence Networks (desc)
Health Economics & Value
Health Economics & Value (desc)
Regulatory and Safety
Regulatory and Safety (desc)
Natural Language Processing
Natural Language Processing (desc)
Real World Evidence Library
Real World Evidence Library (desc)
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
COVID-19 & Commercialization
COVID-19 & Commercialization (desc)
Launch Strategy & Management
Launch Strategy & Management (desc)
Brand Strategy & Management
Brand Strategy & Management (desc)
Pricing & Market Access
Pricing & Market Access (desc)
Healthcare Professional Engagement
Healthcare Professional Engagement (desc)
Patient Engagement
Patient Engagement (desc)
Promotional Strategy
Promotional Strategy (desc)
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Safety Pharmacovigilance (desc)
Regulatory Compliance
Regulatory Compliance (desc)
Quality Compliance
Quality Compliance (desc)
Medical Information
Medical Information (desc)
Commercial Compliance
Commercial Compliance (desc)
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
Orchestrated Clinical Trials (desc)
Enterprise Information Management
Enterprise Information Management (desc)
Performance Management & Insights
Performance Management & Insights (desc)
Provider Reference Data Network
Provider Reference Data Network (desc)
Customer Engagement
Customer Engagement (desc)
Safety, Regulatory, Quality Compliance
Safety, Regulatory, Quality Compliance (desc)
Developer
Developer (desc)
Partner Programs
Partner Programs (desc)
Technology Insights
Technology Insights (desc)
The IQVIA difference
IQVIA Connected Intelligence™
IQVIA Healthcare-grade AI™
IQVIA Healthcare
CLINICAL PRODUCTS
Planning Suite Site Suite Patient Engagement Suite Trial Management Suite Clinical Data Analytics Suite
COMMERCIAL PRODUCTS
Information Management Launch Strategy & Management Performance Management & Insights Brand Strategy & Management Customer Engagement Pricing & Market Access
COMPLIANCE, SAFETY, REG PRODUCTS
Commercial Compliance Regulatory Compliance Quality Compliance Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Data Profiling Patient Profiling HCP Profiling Market Profiling Health Data Transformation Natural Language Processing
CASE STUDY
Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Central America and Caribbean Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
Americas
Europe, Middle East & Africa
Asia Pacific
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
MIDAS®

Harmonize your market views worldwide.

Meaningful insights come from relevant data. IQVIA provides the data, analytics and expertise you need to look across different brands, different countries, and different healthcare systems.
Contact Us
Solutions Commercialization Brand Strategy and Management Market Measurement MIDAS

One source, many insights

MIDAS® has long been considered the gold standard in market information. Integrating the breadth and depth of IQVIA's unparalleled data assets with advanced analytics and deep domain expertise, MIDAS helps you confidently

  • Track corporate performance globally
  • Understand your main competitors at a therapy and country level
  • Identify analogues to apply to your analysis
  • Learn how your competitors are performing
  • Identify and target new markets for licensing and development
  • Understand usage of your product across countries – by formulation and indication
  • Track prescribing information across countries
PRODUCT LAUNCH
Introducing MIDAS Disease
Get deeper insights into your disease of interest and optimize your product strategy.

With MIDAS Disease, add a disease dimension to your market analyses. Leveraging IQVIA MIDAS, hyper-segment your market and your competitive landscape by 600 diseases and 35 tumors. This will empower better data driven decision making to achieve continual business growth.
REQUEST A DEMO
IQVIA's Experience

60+ years

years of global and local experience

IQVIA's Unparalleled Data Assets

1.6M products

covered including highly granular information with 12 years of back data

IQVIA's Unparalleled Data Assets

154 channels

of drug distribution tracked worldwide

Geographic Coverage of MIDAS

Dig deeper, identify new opportunity

Beyond product-level information, MIDAS can reveal trends at the level you need to proactively segment your market and prioritize new opportunities. Additional views include

  • Therapy areas
  • Manufacturers
  • Currencies
  • Formulation and ingredients
  • Innovative Brands and Generics

YOU MAY BE INTERESTED IN

Video
Client Interview: Collaboration to Build a Strong Foundation

Insights from Mehul Lakhani, Commercial Analytics Director, Novo Nordisk
Webinar
A New Dimension: Biopharma Market Dynamics at the Disease Level
October 3, 2023
Blog
How will the EU Pharmaceutical revision impact you?
By: Aurelio Arias, Per Troein, Richard Bergström, Sarah Rickwood
Event
CPHI Barcelona
October 24, 2023 - October 26, 2023
White Paper
A Perspective on How 2022 Began Defining the New Normal
White Paper
Addressing pharma's carbon footprint

Remedy of the Commons
Webinar
Reviewing another year in the pandemic and what this holds for 2022
March 15, 2022

IQVIA MIDAS Webinar
Webinar
The power of precision: Analysing sales by disease for the immunology and respiratory markets​
February 1, 2022

MIDAS Sales by Disease Webinar
Blog
MIDAS Sales by Disease Insights Series #7
By: Aaron Wright

Immunology: The state of the market today
Blog
MIDAS Sales by Disease Insight Series #6
By: Alexandra Smith

Respiratory treatment landscape overview
Blog
MIDAS Sales by Disease Insight Series #5
By: Yasemin Karanis

Targeting Genome Instability
Blog
MIDAS Sales by Disease Insight Series #4
By: Yasemin Karanis

Therapy Dynamics in Breast Cancer

Prev
Next

Related solutions

ChannelDynamics

Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.

Product Pipeline

Access 470,000 products and nearly 40,000 drug profiles to analyze successful launch strategies and be ready for what’s next.

Patent Intelligence

Track more than 60,000 pharmaceutical patent families across 130 countries to find opportunities and ensure timely business decisions.

Contact Us