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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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IQVIA APAC Insight
"A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the Asia Pacific healthcare market.
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"Unlocking the Future of Consumer Health: A Special Focus on Senior Consumers
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IQVIA GoldenTrack
Sep 28, 2023
Ageing is an irreversible demographic transition resulting from lowered fertility, smaller families and longer lives. With 1 in 4 people reaching 60 years of age by mid-century, there is a need for a more holistic understanding of the senior population to keep up with this significantly growing consumer segment.
IQVIA GoldenTrack identifies evidence-based, wellness-centric needs of senior consumers through key dimensions of daily living, healthcare needs, and challenges associated with ageing.
Discover how the syndicated market research study empowers organizations to capture insights of the elderly demographic and stay relevant featuring the latest findings across different categories in Asia Pacific. Download the fact sheet here.