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Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
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Fact Sheet
Thought Leader & Network Overview - Activating Thought Leader Networks
Network Science supports effective Thought Leader targeting for the best launch and commercialization outcomes
Jun 15, 2021
- Locations
- United States
- Thought Leader & Network Overview - Activating Thought Leader Networks
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Understanding Thought Leaders and the impact these individuals have on HCP networks is foundational to planning for launch excellence. Thought Leaders exist at national, regional, and local levels, playing different roles in advancing product adoption through their network of healthcare provider (HCP) relationships. HCPs rely on trusted Thought Leaders for new learning and to support their decisions to try new therapies. Understanding which Thought Leaders are creating awareness and ultimately influencing adoption within their HCP networks will help you target the most effective messaging and engagements to the most impactful HCPs at the right time.