Life sciences companies seeking to maximize their go-to-market resources require more than what traditional territory alignment and roster management applications can offer. Static annual alignments and call plans limited to personal touch points no longer suffice in today’s fast-moving industry.
Commercial organizations are looking for a new platform that accounts for changing business priorities, HCP affiliations, and prescribing patterns while planning dynamic personal and digital engagements.
Orchestrated Customer Engagement (OCE) introduced coordination of commercial functions and true multichannel interactions to life sciences companies. IQVIA OCE Optimizer extends the OCE platform with capabilities to plan highly targeted personal and digital customer engagements.
Life sciences companies use OCE Optimizer to build and continuously evolve alignments, segments, and multichannel plans. These plans make OCE Personal and OCE Digital more effective solutions for team selling and campaign execution. And customers have the flexibility to determine how frequently strategic plans get revised.
Commercial teams can also publish the latest alignments, segments, and engagement plans to a variety of third-party CRM and MCM applications.
OCE Optimizer features three major areas of functionality that use artificial intelligence algorithms to enhance customer data profiles over time.
OCE Optimizer’s cloud platform offers the scalability to support baseline and surge requirements, an intuitive and flexible business rules engine, and more technical innovations
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Create exceptional customer experiences through intelligence-driven personal engagements.
Coordinate multichannel marketing touch points for timely and personalized communications.
Empower HCPs with on-demand access to digital services and compliant, personalized resources.
Engage remotely on your customer’s terms in a flexible, personalized, compliant manner.
An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
Connect data across your organization with master data management and data warehouse capabilities, and transform the way you make business decisions.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
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