咨询服务
咨询服务
作为全球领先的专注于生命科学和医疗健康领域的咨询公司，我们的咨询服务横跨多个治疗领域，打通临床和商业，提供覆盖全产业价值链的专业服务。 放眼全球，融入本土，我们利用行业“金标准”的数据，深入挖掘并传递全球与中国的数据洞察，整合前沿技术和先进分析手段（如大数据、机器学习等），提供以价值和结果为导向的解决方案，助您在瞬息万变的商业环境中捕捉先机，将您的创新疗法更快地惠及患者。
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Europe
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EMEA Thought Leadership
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View All
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite
Grant Plan
Site Suite
Clinical Trial Payments
Investigator Site Portal
One Home for Sites
Patient Engagement Suite
Electronic Clinical Outcome Assessment (eCOA)
Interactive Response Technology (IRT)
Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Pricing & Market Access
Brand Strategy & Management
Promotional Engagement
Performance Management & Insights
Orchestrated Analytics
Next Best Action
Customer Engagement (OCE)
Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform
Commercial Compliance
Regulatory Compliance
RIM Smart
Quality Compliance
SmartSolve eQMS
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Health Data Apps & AI
Analytics Research Accelerator
Expert Ecosystem
AI Patient & HCP Profiling- Commercial
AI Patient & Provider Profiling- Med Affairs
AI Patient & HCP Profiling- Healthcare
Natural Language Processing
Market Access Insights
Direct-to-Patient Research
CASE STUDY
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
SOLUTIONS
Research & Development
LIFE SCIENCE SEGMENTS
Consumer Health
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
CLINICAL PRODUCTS
Planning Suite
Grant Plan
Site Suite
Clinical Trial Payments
Investigator Site Portal
One Home for Sites
Patient Engagement Suite
Electronic Clinical Outcome Assessment (eCOA)
Interactive Response Technology (IRT)
Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Pricing & Market Access
Brand Strategy & Management
Promotional Engagement
Performance Management & Insights
Orchestrated Analytics
Next Best Action
Customer Engagement (OCE)
Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform
Commercial Compliance
Regulatory Compliance
RIM Smart
Quality Compliance
SmartSolve eQMS
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Health Data Apps & AI
Analytics Research Accelerator
Expert Ecosystem
AI Patient & HCP Profiling- Commercial
AI Patient & Provider Profiling- Med Affairs
AI Patient & HCP Profiling- Healthcare
Natural Language Processing
Market Access Insights
Direct-to-Patient Research
CASE STUDY
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
FEATURED INNOVATIONS
IQVIA Connected Intelligence™
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
“精 、深、专”管理咨询服务为您的业务增长绘蓝图
立足中国，放眼世界：IQVIA提供卓越的行业洞察与咨询服务
深耕医药咨询数十载，我们是您可以信赖的合作伙伴，通过我们的行业专知，提供极具价值的决策建议，助力您规划业务宏图，降低风险，拓展全球版图，提升商业价值。
- 20+年 中国市场服务经验
- 100+ 资深咨询顾问
- 115+ 疾病领域
- 2000+ 项目案例
- 20+ 行业白皮书
在中国，IQVIA管理咨询团队悉知中国企业的管理语言，深耕医疗健康多个细分专业领域，提供高度差异化的咨询服务，帮助客户制定并落地可行的战略与管理方案
- 战略和产品组合
- 公司战略和策略
- 新兴市场发展战略
- 合作、并购和重组
- 并购/合作尽职调查
- 产品及产品组合战略
- 企业组织架构
- 研发发展战略及管理
- 品牌战略
- 品牌及竞争策略
- 产品推广规划
- 产品推广分析
- 产品推广KPIs
- 营销优化/创新
- 病人体验
- 新渠道
- 品牌策略
- 定价与市场准入
- 循证及价值定位价值内涵的开发
- 产品推广定价
- 市场准入策略
- 付费方细分
- 影响付费方的分析
- 付费方核心信息的开发与测试
- 合同策略
- 价格维护
- 竞争情报分析
- 销售和市场竞争情报收集与分析
- 组织能力标杆
- 产品/产品规划/治疗领域评估
- War Gaming /竞争情景模拟
- 商业绩效与服务
- 销售效力分析
- 销售区隔与目标设定分析
- 销售人力分布 及架构
- 销售区域设计
- 销售激励机制设计
- 销售绩效与 公司战略规划
- 开拓市场战略分析