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Americas
Argentina Brazil Canada Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
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Middle East and Africa
EMEA Thought Leadership
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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Making Analytically Driven Decisions for Agile Brand Promotion
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September 20, 2022

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1:00pm - 2:00pm

Eastern

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Commercial pharma leaders are looking to maximize brand performance and reduce time to insight to know where to put their next dollar, measure the impact of digital and sales activities, and drive the best experience for customers.

Key takeaways:

  • Understand how to evaluate the Next Best dollar decisions
  • Link investment decisions to Next Best experience
  • Learn the importance of holistically connecting sales and marketing in real time, for every decision

 

Speakers:

Chris Colapietro
 VP, Field Force Operations, IQVIA

Christie Conn
 Vice President, Brand & Commercial Strategy, IQVIA

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