Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
For today's healthcare professionals, personalization is a table stake and pharma companies are expected to know when, where and how to deliver information. For commercial teams, that means meeting HCPs on their terms with targeted content and tailored interactions that meet their changing needs.
IQVIA OCE embeds intelligence into users' daily workflows to improve collaboration across teams, drive HCP-centric experiences, and enable smarter decision making.
Join experts from IQVIA Technologies on the OCE July Release webinar to learn more about the new innovations and advancements available in the OCE platform to improve HCP engagement across all channels. Tune in to learn more!
Susan Hill
Vice President and GM, Customer Engagement, IQVIA IQVIA Technologies
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Create exceptional customer experiences through intelligence-driven personal engagements.
Coordinate multichannel marketing touch points for timely and personalized communications.
Optimize resources and engagement plans across all customer interactions.
An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.
Engage remotely on your customer’s terms in a flexible, personalized, compliant manner.