Sell-out data
Sell-out data coming from a panel of ~2,200 private retail pharmacies. The panel is representative of each of 70 geographical
territories across Greece so that with statistical projection an accurate and concrete view of the total market is ensured. Every
single product that is being dispensed through a pharmacy is recorded and organized in one of five (5) different
databases with specific market characteristics. Retail Pharmacies data can be purchased as a
monthly, quarterly and semiannual subscription or as an ad-
hoc sales report.
Rx products
Pharmaceutical Monitor (one of the five available sales databases) includes all prescription-bound
products, all the MHSYFA products and also the Diabetic Strips. The products are classified
according to the (European Pharmaceutical Market Research Association) EPhMΡΑ in 16 ATC1s with corresponding
ATC2 / ATC3 / ATC4 levels. Information is provided per Corporation (Marketing Authorization Holder), Product name and pack.
Additional information provided includes Administration Form, Launch Date, Original / Generic, Rx-bound / MHSYFA as well as
several additional attributes upon request like EOF code, Patent status and Counting units among others.
Consumer Health products
The categorization in each of the Consumer Health database defines clearly each market and its related sub-markets and products so that the performance of a brand is viewed in the proper market segment and measured vs its competitors.
- Self-Medication Monitor (OTC) includes all MHSYFA and all Over-The-Counter products like Vitamins,
Minerals, Pain Relief, Skin Treatment ointments etc. Products of this database are classified primarily into 17 OTC1 markets with
corresponding OTC2 / OTC3 / OTC4 sub-markets.
- Personal Care Monitor (PEC) includes Beauty Products for men and women, Hair, Oral and Personal
Hygiene products, Baby products etc. Products of this database are classified primarily into 14 PEC1 markets with corresponding
PEC2 / PEC3 / PEC4 sub-markets.
- Patient Care Monitor (PAC) includes products like Plasters and Bandages, Contact Lenses Care, Injection
Devices, Various Tests and Diabetic Strips among others. Products of this database are classified primarily into 24 PAC1 markets
with corresponding PAC2 / PAC3 / PAC4 sub-markets.
- Nutraceutical Monitor (NUT) includes nutrition products and mainly Baby Foods and Baby Milks. Products
of this database are classified primarily into 9 NUT1 markets with corresponding NUT2 / NUT3 / NUT4 sub-markets.