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SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
LEARN MORELife science companies are chasing the same goal: delivering demonstrable value through omnichannel engagement. Despite the growth of major investments, accelerated by COVID-19, there is widespread perception that coordinating engagement across personal and non-personal channels is beyond reach. Even as the go-to-market model demands a coordinated approach, the challenge to execute it is perceived differently from function to function, and testing out approaches with individual brands does not seem to suffice.
Key takeaways from this webinar include:
- Identify how to enable highly dynamic and on-demand WHO, WHEN, HOW, and WHAT frequency of engagement
- Learn how implementing this capability across top pharma can provide optimization at different points in the "loop"
- Understand the critical success factors required to set up and maintain dynamic segmentations, engagements, and deployments
Speakers
Carrie Evans
Director of Commercial Transformation, IQVIA
Antonio Pregueiro
Vice President Life Sciences, Customer Engagement CoE, IQVIA
Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA