Consumer Health Insights Canada

With a vast collection of data assets, consulting power and expertise in OTC, IQVIA is the trusted, go-to organization for local and global data, analytics, and consulting in the life sciences industry.

Core services offered for the Canadian OTC sector

• Point-of-sale (POS) data, insights, and analysis for OTC products in the Canadian market.
• Flu Activity Notification (FAN) service, tracking Flu incidence down to a regional level across Canada This allows subscribers to target their retail activity to areas most significantly impacted by the flu.
• ProVoice service tracks Canadian doctor recommendations across a series of OTC categories on a quarterly basis allowing consumer health companies to be more efficient with their professional marketing efforts.
• A range of Consumer Health/OTC-specific consulting services that are relevant to brand marketers, category managers, the salesforce that interact with HCPs and executive leadership.