Data Profiling

Using Real World Data to its greatest effect, begins by identifying the most relevant health datasets through a metadata search, allowing you to assess data suitability (content relevance, known usage, access constraints).

Then a more detailed feasibility examination can be performed with an intuitive view of the data, looking at the features and trends of cohorts to identify important patterns, anomalies, or other insights.

Data Landscaping

IQVIA’s Health Data Catalog solution enables you to rapidly search 2200+ unique global data assets to identify the most appropriate data for your project.

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Data Characterization

It’s crucial to have a comprehensive understanding of health data assets, including quality, completeness, consistency, cohort features and trends. With IQVIA Insights Builder's user-friendly dashboards, explore data visualizations and reports of patient characteristics effortlessly.

Click 'Connect' now to discover how to break down technical barriers and unlock the power of data to generate compelling insights.

Patient Profiling

Streamline data access, analyze patient data, identify disease patterns, and predict medical events to uncover valuable new insights with our industry-leading powerful analytic and AI-driven solutions including:

• Clinical Feasibility
• Cohort Characterization
• Health Data Access
• Patient Characterization & Journey
• Patient Finding & Disease Modeling

Explore these solutions on your own or contact us for expert help.

Clinical Feasibility

IQVIA uniquely supports clinical feasibility by combining vast patient and event level data with industry-leading tools and services. Access over a billion patient lives to rapidly evaluate the practicality of healthcare interventions, including cost-effectiveness, safety, patient acceptance, and clinical outcomes.

Conduct faster, more reliable research across different datatypes and multiple countries whilst reducing the burden on analytic teams.

Cohort Characterization

Reduce the cost and complexity of real world observational studies with IQVIA’s fully-managed and self-managed standardized analysis solutions. These enable researchers to fill evidence gaps between randomized controlled trials, gain insights into patient characteristics and trends, and support informed decisions about cost-effective healthcare interventions and resource allocation.

Patient & Disease Insights

Patient and Disease Insights delivers diverse patient profiles and related HCP interactions, so you have a data-driven understanding of the patient experience and the development of timely and accurate care.

Powered by AI and machine learning to ensure more agile, data-driven, and impactful Medical Affairs initiatives across Medical Strategy and Scientific and Medical Communications.

Patient Characterization & Journey

Gain a deep understanding of a patient population with IQIVIA's powerful tools and dynamic dashboards.

Profile patients clinically, demographically, and socioeconomically, map their clinical journeys pre and post-diagnosis, and identify key decision-making healthcare professionals throughout the process. Discover hidden patterns and interactions with IQVIA's predictive AI algorithms including underdiagnosed populations or those likely to switch treatments. 

HCP Profiling

Supercharge your physician engagement, outreach, marketing, and research efforts with IQVIA's AI-driven HCP profiling and segmentation tool. Our innovative solution allows you to rapidly analyze crucial information about healthcare professionals, such as physicians, nurses, and specialists, enabling you to gain deep, actionable insights into their professional characteristics, patient populations, and treatment practices.

Dynamic HCP Profiling and Targeting

Effortlessly discover high-value physicians with IQVIA's AI-powered HCP profiling and targeting tool. Our solution allows you to rapidly identify and segment HCPs based on multiple dimensions across patient populations of interest. Generate dynamic, focused lists for precise and impactful outreach.

Provider Insights ​

Enables Medical Affairs teams to easily pivot HCP communication strategies using unparalleled real world data, machine learning and on-demand analytics. Quickly and efficiently test hypotheses related to patient diagnosis and treatment patterns for better physician engagement.

Field Alerts

Unlock patient opportunities and establish precise connections with physicians using IQVIA’s field alerts. Seamlessly identify and engage with healthcare professionals and optimize resource deployment, boost competitiveness, and drive market share.

Market Characterization

Get the insights you need to understand your market’s size, landscape, and related patient and HCP profiles.

• Profile patients based on clinical, demographic and socioeconomic data
• Map clinical journeys before and after a diagnosis, treatment, or a key event
• Identify HCP decision makers in your market of interest

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Population Characterization

Gain comprehensive insights into a specific disease area to develop a data-driven strategy for enhanced patient care, including understanding patient dynamics, monitoring the evolving care landscape, identifying unmet patient needs, and addressing key barriers to care.

Leverage AI/ML methodologies with user-friendly visualizations of pertinent real world patient data to facilitate engagements.

Treatment Characterization

IQVIA’s global real world data assets and powerful analytics tools give you the insights you need to understand the market, and plan your next move.

Identify treatment characteristics associated with product efficacy, effective prescribing patterns, and positive outcomes – to improve clinical and commercial effectiveness more quickly.