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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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White Paper
Promotional Darwinism: Achieving Brand Goals via Speed to Insight and Agile Execution
Oct 06, 2022
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  • Promotional Darwinism: Achieving Brand Goals via Speed to Insight and Agile Execution

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Companies that adapt and practice Agile Brand Promotion will discover that the brass ring of care — the right patient, with the right medicine, at the right time — is within reach.

Upending years of baked-in approaches to budgeting, planning, and executing brand plans to adopt a new engagement model may feel risky. But, the alternative — failing to adjust to the new commercial reality — is perilous indeed. We believe that deploying Agile Brand Promotion is now a strategic imperative for survival.

Here we share our vision of Agile Brand Promotion and explore the fundamentals necessary to achieve it.

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