MEDTECH MARKET ACTIVATOR

Optimize Commercial 
Effectiveness

A growing need for reliable, accurate, and consistent data with clear insights and easy-to-use visualization tools has become critical for MedTech teams looking to maximize market opportunities and accelerate customer engagement. Optimize commercial effectiveness with customer-centric insights for precise targeting, faster decision making, and better customer engagement with the IQVIA MedTech Market Activator.
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IQVIA MedTech Market Activator

Why the IQVIA MedTech Market Activator platform

By delivering and connecting timely, consistent, and transparent reference and claims data, the IQVIA MedTech Market Activator platform makes it possible for teams to access on-demand, analytics-driven, customer and territory insights that can expedite the ability to accurately target new and existing customers and identify new market opportunities.

With this platform, gain better insights from your data and into the markets you serve so teams can work smarter, make more informed decisions, and accelerate their return on investment.

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One Platform – Three Tailored MedTech Modules

Healthcare Organization Activator

Enables identification, profiling, and connectivity to key facility customer targets via actionable insights from procedure volume, quality measures, Open Payments data, and IQVIA’s industry-leading claims and OneKey reference data.
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Healthcare Provider Activator

Enables identification and segmentation of key physician and mid-level provider targets via actionable insights from analysis of procedure volume, quality metrics, Open Payments data, and IQVIA’s industry-leading claims and OneKey reference data.
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Business Data Analyzer

Facilitates quick strategic market, trend, and opportunity assessments at the individual code level. Empowered and simplified through natural-language-based query searches.
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What makes IQVIA MedTech Market Activator different?

OUR LATEST THINKING

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IQVIA MedTech Field Service Program

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IQVIA MedTech Flexible Clinical Program

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Driving New Leads with an Inside Sales Team

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Ensuring Expertise in the Endoscopy Suite

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Global Implementation of Model N Revenue Management

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Customer Segmentation Approaches for the MedTech Industry

MedTech Business Insights Podcast Series

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IQVIA Global OneKey SAP Concur Connector

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IQVIA ValueTrak Contract Management Module

Blog

Ten MedTech Trends to Watch in 2023

By: Catherine Ellis, Feras Mahdi, Dr Aleksandar Petrovic
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MedTech Strategies to Win in the Ambulatory Surgery Center Market

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The global MedTech industry: Rewiring MedTech in a post-pandemic world

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Related Solutions

OneKey Reference Data

OneKey provides real-time quality HCP and HCO data, thru a variety of delivery options with unique identifiers making it easy to connect to all other IQVIA data sets. OneKey is a solid foundation to build all data assets upon.

Master Data Management

A purpose-built life sciences information management solution leveraging a multi-domain approach to manage enterprise data for consistent, reliable and faster access to insights.

Information Solutions

We empower life sciences with connected intelligence, transforming data into actionable insights for smarter decisions and better patient outcomes.

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