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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Identifying and Engaging the Hidden Influencers of Medical Practice
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July 21, 2021

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1:00pm - 2:00pm

Eastern

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In today's fast moving and competitive life science marketplace, effective and efficient dissemination of product knowledge during product development is critical for a successful launch, but are you optimizing all the ways in which you can achieve these goals?

During this webinar, we will discuss the various roles that thought leaders play, how to identify them, the value of understanding their communities of practice or networks, and how to leverage their position among their peers. Plus, we will cover how an Omnichannel marketing approach allows you to be highly relevant and targeted with your messaging to a defined group of thought leaders.

Speakers

John Eichert
Senior Principal, IQVIA Thought Leader CoE

Adriane Sheibley
Director, OneKey U.S. Sales, IQVIA

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