IQVIA Consumer Health offers efficient, flexible and cost-effective consumer health-specific solutions to address the challenges of adapting fast and maintaining relevance in the fast-moving consumer health environment, including
IQVIA Consumer Health’s suite of technologies are designed to help your business make the most of its potential. Our solutions give you an in-depth understanding of changing consumer behavior to build better consumer health brands, ensure your teams have the right data at the right time to perform at the highest level, and more efficient management of your data to help you make precise decisions, fast.
Today there are multiple stakeholders involved in a consumer journey, a broader set of communication channels, and higher expectations from customers and consumers for personalized interactions. These demands require a more coordinated approach to engagement. They require orchestration.
IQVIA Consumer Health’s orchestrated model helps consumer healthcare companies transform commercial operations from disconnected silos to collaborative, orchestrated departments and achieve higher business performance and better customer experience through smart and interoperable technologies specifically developed for the Consumer Health industry.
IQVIA Consumer Health’s Commercial Engagement Solutions (CES) are the preferred service provider to leading healthcare companies. Our CES team utilizes Connected Intelligence to link up with other IQVIA Consumer Health teams to offer full lifecycle commercialisation solutions across the OTC, personal care, nutrition and patient care segments that drive value and ensure your business makes the most of its potential.
IQVIA Consumer Health’s commercialization and lifecycle management capabilities are backed by data-driven consumer health market insights providing a strategic view of the global OTC, nutrition, personal care and patient care markets so you can adapt fast and execute with precision. Our offering also includes e-Pharmacy panels in selected markets.
Illuminate a path to consumer health success
Compelling claims to capture the minds of consumers
Navigate regulatory pathways with confidence
Unique launch strategies to make your products shine
