Digital transformation is bringing value across many sectors—including travel, entertainment, and banking—and the time has come for the consumer health industry to catch up.

Authored by experts from IQVIA Consumer Health and Italian consumer health company Zambon, this whitepaper offers pointers for successful internal operating models aligned with the consumer-driven, digital healthcare future.

New engagement models and technology enablers now have the capacity to future-proof consumer health businesses—an ambitious task that is nonetheless within reach as we all seek to create a healthier world.

Several elements should be considered to achieve true customer engagement transformation. A clear vision and strategy are needed, with appropriate organizational roles and governance. Customer insights should be leveraged to develop personalized content and experiences via integrated channels. Few models will be 100% digital; in general, customers prefer to have some face-to-face contact. Technology will enable digital transformation— provided that thoughtful change management programs are deployed.

Excellence requires an evolutionary approach that will not deliver immediate ROI; however, the improved customer interactions that result will ultimately provide tangible financial benefits.

Download “Digital Transformation for Consumer Health” for case studies and the approaches that are essential to timely digital transformation success.

For a more interactive experience, watch back our webinar, Inside Digital Transformation for Consumer Health.

To find out more about our Consumer Health Digital Transformation solutions, visit our Commercialization & Lifecycle Management page, or click the floating Contact Us button to have your local IQVIA Consumer Health representative reach out to you to provide support.