OCE+
An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Clinical Trials
Test description
Functional Services
Functional Services Functional Services Functional Services Functional Services
Patient & Site Centric Solutions
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result?
Consulting
Therapeutic Expertise
Global Laboratories
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Site Suite
Increase transparency, improve communications and reduce administrative burden of your clinical trials from start to finish.
Patient Suite
Simplify trials with a solution that improves operations, elevates experience, and drives better patient outcomes.
Clinical Trial Financial Suite
AI-powered platform unifying budgeting, contracting, forecasting, and payments for streamlined clinical trial financial management.
Safety Suite
Streamline pharmacovigilance with AI-powered automation, global expertise, and real-time safety insights.
Quality Management and Regulatory Suite
Streamline global QA/RA processes with AI-enabled QMS & RIM for compliance, efficiency, and faster market access.
Partner Programs
Join our partner ecosystem to build alliances, drive business value, and create mutually beneficial relationships.
Technology Insights
Check out the latest tech-related resources, thought leadership and best practices for insights that matter most in Life Sciences.
Commercial Compliance
Work with compliance experts to create and manage processes ensuring global regulation compliance.
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
IQVIA AI OVERVIEW
Advance your patient engagement strategy
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement Overview
Commercial Engagement Solutions
Commercial Patient Engagement Suite
eCOA
Clinical Outcome Assessment (COA) instrument library
Linguistic Validation
Patient-Centered Endpoints
Engagement Services (US)
Association Management
Recruitment
Journey Analytics
Patient Finder
Disease insights
Disease Registries
Treatment satisfaction
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite
Grant Plan
Site Suite
Clinical Trial Payments
Investigator Site Portal
One Home for Sites
Patient Engagement Suite
Electronic Clinical Outcome Assessment (eCOA)
Interactive Response Technology (IRT)
Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Pricing & Market Access
Brand Strategy & Management
Promotional Engagement
Performance Management & Insights
Orchestrated Analytics
Next Best Action
Customer Engagement (OCE)
Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform
Commercial Compliance
Regulatory Compliance
RIM Smart
Quality Compliance
SmartSolve eQMS
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Real World & Healthcare Data
Health Data Apps & AI
Analytics Research Accelerator
Expert Ecosystem
AI Patient & HCP Profiling- Commercial
AI Patient & Provider Profiling- Med Affairs
AI Patient & HCP Profiling- Healthcare
Natural Language Processing
Market Access Insights
Direct-to-Patient Research
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
SOLUTIONS
Research & Development
LIFE SCIENCE SEGMENTS
Consumer Health
Emerging Biopharma
Generics
MedTech
HEALTHCARE SEGMENTS
Patient Engagement
THERAPEUTIC AREAS
Description and link goes here Description and link goes here Description and link goes here Description and link goes here
LEARN MORE
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Clinical Trials
Test description
Functional Services
Functional Services Functional Services Functional Services Functional Services
Patient & Site Centric Solutions
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result?
Consulting
Therapeutic Expertise
Global Laboratories
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Site Suite
Increase transparency, improve communications and reduce administrative burden of your clinical trials from start to finish.
Patient Suite
Simplify trials with a solution that improves operations, elevates experience, and drives better patient outcomes.
Clinical Trial Financial Suite
AI-powered platform unifying budgeting, contracting, forecasting, and payments for streamlined clinical trial financial management.
Safety Suite
Streamline pharmacovigilance with AI-powered automation, global expertise, and real-time safety insights.
Quality Management and Regulatory Suite
Streamline global QA/RA processes with AI-enabled QMS & RIM for compliance, efficiency, and faster market access.
Partner Programs
Join our partner ecosystem to build alliances, drive business value, and create mutually beneficial relationships.
Technology Insights
Check out the latest tech-related resources, thought leadership and best practices for insights that matter most in Life Sciences.
Commercial Compliance
Work with compliance experts to create and manage processes ensuring global regulation compliance.
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
IQVIA AI OVERVIEW
Advance your patient engagement strategy
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement Overview
Commercial Engagement Solutions
Commercial Patient Engagement Suite
eCOA
Clinical Outcome Assessment (COA) instrument library
Linguistic Validation
Patient-Centered Endpoints
Engagement Services (US)
Association Management
Recruitment
Journey Analytics
Patient Finder
Disease insights
Disease Registries
Treatment satisfaction
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite
Grant Plan
Site Suite
Clinical Trial Payments
Investigator Site Portal
One Home for Sites
Patient Engagement Suite
Electronic Clinical Outcome Assessment (eCOA)
Interactive Response Technology (IRT)
Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Pricing & Market Access
Brand Strategy & Management
Promotional Engagement
Performance Management & Insights
Orchestrated Analytics
Next Best Action
Customer Engagement (OCE)
Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform
Commercial Compliance
Regulatory Compliance
RIM Smart
Quality Compliance
SmartSolve eQMS
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Real World & Healthcare Data
Health Data Apps & AI
Analytics Research Accelerator
Expert Ecosystem
AI Patient & HCP Profiling- Commercial
AI Patient & Provider Profiling- Med Affairs
AI Patient & HCP Profiling- Healthcare
Natural Language Processing
Market Access Insights
Direct-to-Patient Research
Innovation at IQVIA
Extraordinary outcomes are built on curiosity, creativity, and the relentless pursuit of smarter healthcare for all. Our breakthroughs power our solutions, supporting the needs of our partners – and their patients.
Explore our innovations
IQVIA Patient Experience Solutions powered by Apple
Global Trends in R&D 2025. By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
IQVIA thought leadership with a focus on EMEA.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
IQVIA Patient Experience Solutions powered by Apple
By collaborating with Apple, IQVIA is able to use devices that patients already have and know how to use to empower them to personalize their healthcare & connecting them to caregivers.
visit IQVIA Patient Experience Solutions
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Video
Bringing efficiency to promotional spend with customer-centric engagement
May 16, 2022
- Library
- Bringing efficiency to promotional spend with customer-centric engagement
It´s known that all marketing campaigns and commercial activities should be customer focused. But what happens with companies with more complex ecosystems as Pharmas that needs to engage with HCPs, payers and patients in the most synchronized way? Kevin Ryan, Principal of Omnichannel Marketing Solutions at IQVIA, shares how IQVIA´s tech platforms, analytics, and data tells our clients which customer touchpoints are working and which are not.
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