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Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Central America and Caribbean Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
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Asia Pacific
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Fact Sheet
The Case for True Omnichannel Engagement Continues to Grow Post-Pandemic
Jul 24, 2023

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Post-pandemic, the case for true omnichannel HCP engagement continues to grow. While HCPs still feel that personal, face-to-face interactions with pharma reps are highly impactful, they're also displaying a growing preference for non-personal, digital channels. This fact sheet explores how IQVIA's Agile Brand Promotion HCP engagement model can shape meaningful transformation for pharma organizations.

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